Why train? This is a question I have to answer tremendous amount. The second most popular question after is “but aren’t you creating people to replace you?” Yes, I am; and I have good reasons to.
I like training people to be more social media savvy, in fact more digital on the whole. The experience for me is very rewarding. The key to moving this entire country forward, is education and training. I started off this part of my career heavy in social media marketing, and then as the requests came in, I expanded; and I’ve expanded so much, that I feel the need to train the right people for jobs like this.
I faced an issue while executing a social media plan for an industry that I was not 100% involved in. I’m a digital strategist, not someone involved in that particular industry; so when it came to interacting with these people, only then did I really see what a big challenge it was, and that was when I decided to start training. It made more sense in my head, especially after that experience.