Evergreen Content
This is a common question and a complete no-brainer. #1: Your consumers are there! According to traditional marketing rules, you’re supposed to be where your target market is, and recently, most of everyone’s target market can be reached online. #2: People are looking for YOUR website! You’ll be shocked to know how many people are looking for your website. If
I found this post while stumbling around the internet (link), and I believe it will really help everyone. This does not apply only to bloggers, journalists, and professional copywriters, but also to when we’re writing emails, cover letters. It will help everyone get noticed. 1. Don’t Pad Your Prose with Empty Filler Words (Or: Avoid Using Grammar Expletives) Grammar expletives are
Why do you go to a doctor when your kid is sick? Why did you hire a marketing/advertising professional for your business? Why are you asking why to hire a professional for social media? If you haven’t figured out why yet, then you’re not alone. Many businesses ask this question every single day. Why hire a professional? The answer is obvious: they
If you’re only adding members from your organisation, you probably don’t know what I’m about to talk about; but if you’re like me, and love to network via social media portals, then you’ll know exactly what I mean. The biggest turn off on LinkedIn is SPAM; and there is a great deal of it. As a professional, I hate to
Quite recently, I’ve received a number of messages through LinkedIn for people offering me jobs in places I wouldn’t even dream of working in. Nairobi, Kenya, Zimbabwe, just to name a few. I’m used to these scams, so at most times, I don’t even open the message. <delete> Recent international news reports have shone some light on this matter, since
Why train? This is a question I have to answer tremendous amount. The second most popular question after is “but aren’t you creating people to replace you?” Yes, I am; and I have good reasons to. I like training people to be more social media savvy, in fact more digital on the whole. The experience for me is very rewarding.
Hands down, one of the most important things to your social media marketing strategy is interaction and engagement. Most people are baffled when I tell them that although “Likes” and “Followers” are important, they are not the most important thing. An online community of 50 people who have heavy interaction and engagement is more valuable than a page of 10K
Many people set up a website, and believe that’s it, and it’s because of this notion that we have so many out-dated, boring, and bland websites out there, and no one is visiting them! Web development is a never ending job! After setting up a website, it takes a few weeks after to really get things settled down. Little tweaks
Sacrifice is not a topic which can be covered in a 700 word article, it spans way out past the horizon. To be an entrepreneur means sacrifice of all kinds in several parts of your life, yeah that part too. I would know, I’ve been living this for a while. You sacrifice spending time with friends and family, you lose
IF YOU’RE A FREELANCER, YOU NEED TO READ THIS. Blogging is KEY to a freelancer’s career. Why? Because it builds your credibility in your field. It won’t make you rich, but it will establish that you know your stuff and get you noticed. You have to be original, consistent and a decent writer. You will get better with practice. Just
No: one of the most important words in business and I’ll tell you why. It’s late Friday evening. You’ve got 10 projects running, 4 reports to do for Monday morning, a packed weekend, and a client calls with a last minute job to deliver on Monday. What do you do? I would say NO. Why? I need to sleep at
I have spent months (and quite possibly years) thinking of the perfect name for a business which really encompasses all that I do, with no such luck, simply because I do so much in different industries. But then it dawned on me… why am I trying to create a brand that defines me? Why do I want another name to
