Self Branding6 min read
I have spent months (and quite possibly years) thinking of the perfect name for a business which really encompasses all that I do, with no such luck, simply because I do so much in different industries. But then it dawned on me… why am I trying to create a brand that defines me? Why do I want another name to precede my reputation when I can use my name to brand myself. I already had the domain, so why not?
So the big question is how do you self brand?
What do you do?
Perception and image is everything.
Remember to moisturise your hands, both men and women. Your hands are the first place of physical contact, and no one wants to shake a rough calloused hand.
Who are you targeting?
It might sound obvious, but you would be surprised with how many people actually miss this step. It will save you time in the long run by knowing who you’re targeting. When you define your target market you can define where your target market is. In this digital age, nearly everyone is on some form of social network, that is, Facebook, Twitter, LinkedIn, Google+, etc. However, you will need to determine which network they are on. You will need to determine what other forms of advertising you are going to utilise. I’ll have to do a write up about advertising later on.Social media is the central place to be networking, but it has to be done right to be successful. You have the major ones that you should be utilising:
- Personal Portfolio + Blog
All in a days work.